RocRoi Sustainable Plan

Last update: Nov 2024

Environmental Dimension

General Objective: Reduce the environmental impact of activities and promote the active conservation of the natural environment.

a. Sustainable management of natural resources

Environmental impact assessment: Conduct environmental impact studies prior to opening new locations.
Environmental carrying capacity: Limit the number of participants per activity to prevent the overexploitation of natural resources.
Biodiversity protection: Collaborate with flora and fauna experts to protect local ecosystems.

b. Emission and carbon footprint reduction

Sustainable mobility: Incorporate electric or hybrid vehicles for transporting clients and equipment.
Promotion of shared transportation: Facilitate and encourage carpooling among clients.
Emission compensation: Implement a carbon offset system, such as tree planting in collaboration with local associations.

c. Use of sustainable materials

Responsible material choices: Prioritize purchasing equipment made from recycled, reusable, or biodegradable materials.
Reduction of single-use plastics: Replace single-use plastics with sustainable alternatives and promote their gradual elimination.

d. Waste management

Recycling at all bases: Install accessible recycling points at all operational bases.
Experiences with a positive impact: Integrate natural environment cleaning activities into the client experience offering.

Social Dimension

General Objective: Promote the development of local communities and foster social inclusion in all activities.

a. Engagement with local communities

Promotion of local employment: Prioritize hiring local staff to support regional economic development.
Support for local suppliers: Give preference to purchasing products and services from local suppliers.
Community education and awareness: Participate in educational activities at local schools to promote respect for the environment and responsible enjoyment of nature.

b. Accessibility and inclusion

Universal accessibility: Design and adapt activities for individuals with disabilities, ensuring accessibility for all clients.
Solidarity rates: Offer discounts or free access to activities for disadvantaged groups or those at risk of social exclusion.

c. Training and awareness

Team training: Train employees in sustainable practices, safety, and first aid.
Sustainability workshops for clients: Provide educational workshops to raise client awareness about sustainability and respect for the natural environment.

Economic Dimension

General Objective: Ensure a responsible, profitable, and sustainable business model in the long term.

a. Diversification of activities

New sustainable experiences: Introduce less invasive activities, such as nature interpretation tours or environmental education workshops.
Off-season tourism: Develop an attractive offering for off-season tourism to reduce resource pressure during peak demand periods.

b. Certifications and recognition

Obtaining certifications: Work towards achieving recognized sustainability certifications (e.g., ISO 14001, Biosphere, etc.).
Partnerships with responsible brands: Collaborate with brands and entities known for their best practices in sustainability.

c. Responsible communication and marketing

Transparency: Clearly and accessibly communicate the company’s environmental, social, and sustainability policies.
Responsible marketing: Highlight the company’s sustainability efforts in communication campaigns, promoting responsible tourism and raising client awareness.

Monitoring and Continuous Improvement

General Objective: Regularly evaluate and adjust the sustainability plan by leveraging technological advancements and best practices.

Environmental impact measurement system: Implement a system to measure and monitor key indicators (e.g., energy consumption, waste generation, carbon footprint, etc.).
Annual audits: Conduct annual sustainability audits and publish reports to ensure transparency.
Active listening: Encourage client and employee participation through surveys and feedback mechanisms to identify improvement opportunities.

Strategic Alliances

General Objective: Establish partnerships with key entities to maximize positive impact and operational sustainability.

Collaboration with NGOs: Develop joint projects with environmental and social NGOs to promote environmental protection and social inclusion.
Participation in local initiatives: Actively engage in initiatives to clean rivers, trails, and other natural spaces.
Sustainable tourism network: Collaborate with other tourism operators to create a network of responsible tourism, sharing resources and best practices.

Expected Results

Environmental impact:

Reduction of operational environmental impact, with a smaller carbon footprint and greater biodiversity protection.
More efficient resource use through sustainable management and waste reduction.

Social impact:

Strengthened relationships with local communities through job creation, local supplier engagement, and participation in community projects.
Inclusive access to activities for individuals with disabilities and groups at risk of social exclusion.

Economic impact:

Strengthened reputation of RocRoi as a sustainable tourism company.
Increased client loyalty among those interested in responsible tourism, creating a competitive advantage in the sector.