Active and nature tourism in Spain is entering a new era with the launch of Outdoor360Hub, the first digital platform that promotes the professionalization, digitalization, and sustainability of the sector. A pioneering project born from the sector’s own companies and financed through European Next Generation EU funds.
With Outdoor360Hub, Spain is taking a decisive step toward becoming a European benchmark for year-round adventure tourism, especially in rural areas.
What is Outdoor360Hub and why is it so innovative?
Outdoor360Hub is much more than a marketplace: it is a digital ecosystem where active tourism companies and travelers connect in a simple, secure, and professional way. For the first time, local businesses can access advanced digital tools, a recognized seal of quality, and a national sales network with international visibility.
This project is promoted by RocRoi, together with leading companies such as UR Pirineos, Escola, and The Etailers, and is part of the Spanish Government’s Recovery, Transformation, and Resilience Plan.
“Outdoor360Hub is not just a tool, it’s a cultural transformation. We’re professionalizing the sector to make it more competitive, sustainable, and future-proof.”
— Lluís Rabaneda, CEO of RocRoi
The five key pillars of Outdoor360Hub
- Complete digitalization with Outdoor360Planner: a comprehensive management tool that allows you to control reservations, staff, logistics, and finances in a single click.
- Outdoor Global Excellence Product Club: a unique industry certification in Spain that guarantees quality, sustainability, and safety for companies and trust for travelers.
- National and international marketplace: integrated into rocroi.com, it allows you to book geolocated experiences in real time.
- Network of affiliated companies: access to shared resources, training, digital support, and shared visibility.
- Industry data space: analysis of trends and traveler behavior for better business decision-making.
Positive Impact for Businesses and Travelers
Outdoor360Hub not only better connects supply with demand, but also contributes to generating local employment, improving the sustainability of activities, reducing seasonality, and promoting equal access to tourism employment.
It is a collaborative and sustainable model designed to strengthen the business fabric of active tourism, enabling both small businesses and established operators to grow in a shared digital environment.
Discover more and join the change
If you are an adventure lover, you can explore and book certified quality experiences at www.rocroi.com.
If you are an active tourism operator, you can join the Outdoor360Hub community and access tools that will transform your business.
📌 Active tourism has a future. And it starts here.
