Barcelona, June 26, 2024 â RocRoi, the adventure sports and outdoor activities company, based in LlavorsĂ, Andorra and Vilanova i la GeltrĂș, has been awarded the Most Competitive Mipime Award in the medium category company during the gala of the 37th edition of the PIMES Awards. The event, held last night at the iconic Palau Sant Jordi, coincided with the commemoration of PIMEC’s 50th anniversary.
Founded in 1996 by brothers Carlos and LluĂs Rabaneda, RocRoi has established itself as the leading company specialized in the organization and marketing of sports experiences in the outdoor field. Its wide offering includes everything from training for professionals in the sector and advice to operators and public entities to the sale of sports equipment specialized in water sports and consulting services at an international level.
In recent years, RocRoi has experienced notable growth, reaching an online turnover of more than one million euros in 2023 and positioning itself as the main digital adventure sports operator in Spain. On its digital platform, the company offers a wide variety of adventure activities (more than 500 experiences).
Commitment to Sustainability and Quality
RocRoi is distinguished not only by its business growth and success, but also by its strong commitment to sustainability and environmental responsibility. The company integrates sustainable practices into all its services, ensuring that its adventure activities have minimal environmental impact. RocRoi promotes respect for nature and ecological awareness among its clients, offering experiences that connect people with the environment and the company in the most responsible way.
The company has been recognized with two European Charters for Sustainable Tourism and the Biosphere Certificate, in addition to having promoted the creation of a specific Bureau Veritas Certificate for the outdoor activities sector. RocRoi manages highly regarded international projects, such as its kayak operation in Glacier National Park in Patagonia, Argentina and in ILLULISSAT, on the Kangia Glacier, Greenland, an area recognized as a UNESCO World Heritage Site.
Innovation and Expansion
RocRoi has always been committed to innovation and excellence, carrying out a notable expansion of the catalog of activities in less than a year. The company has gone from having a presence in Catalonia to having a presence throughout the peninsula. This growth has allowed RocRoi to diversify and expand its offer, going from 250 to more than 5,000 activities, including rafting, kayaking, canyoning, paddle surfing and opening new verticals such as paragliding, balloon flights, via ferratas and many more.
The vocation of the founders has allowed the constant growth of the company to drive the business towards improvement in all its areas. RocRoi focuses on offering unforgettable experiences with the highest quality and safety, using top-notch material that is renewed regularly.
Financial commitment
RocRoi demonstrates a strong commitment to sustainability, digitalization and innovation, allocating approximately 40% of its annual budget to these areas. This strategic approach reflects the company’s core values and ensures its continued growth and ability to deliver premium experiences that are environmentally friendly.
International Challenges and Opportunities
From here on, RocRoi’s next challenge is internationalization in which it will have to face challenges such as adaptation to different markets and competition with already established local companies. To overcome these obstacles, you will demonstrate your unique value proposition and work to adapt your strategies to local regulations and preferences.
