
RocRoi: A Track Record of Success
Founded in 1996 by brothers Carlos and Lluís Rabaneda, RocRoi has become the leading company in the organization and commercialization of outdoor sports experiences. Its offer also includes the training of professionals in the sector, advice to operators and public entities, sale of sports equipment specialized in water sports and international consultancy services. RocRoi’s main objective is to bring people closer to nature through sport, promoting social and environmental commitment and sustainable tourism.
Exponential Growth
Carlos Rabaneda, president of RocRoi, emphasizes that the company’s growth is the result of a continuous effort for improvement, innovation and excellence. This determination has allowed RocRoi to grow from four locations to more than one hundred in less than a year, expanding the offer from 250 to more than 5,000 exciting activities. This expansion has been key to diversifying and enriching RocRoi’s offer.
A Benchmark in the Sector
RocRoi’s significant growth is also reflected in its turnover, which exceeded one million euros in 2023, consolidating it as Spain’s leading online operator in outdoor activities. RocRoi’s workforce has also grown considerably: more than 50 employees in low season and more than 400 in high season. The founders have worked together to ensure that RocRoi’s commitment is not only focused on the diversity of activities, but also on maximum quality and safety, with a highly trained and certified team.
Internationalization: Challenges and Opportunities
Internationalization presents several challenges for RocRoi. Penetrating new markets requires a thorough understanding of local customers’ needs and preferences, as well as adapting marketing activities and strategies to different cultures and regulations. In addition, competition with other established companies in these markets is another significant obstacle.
To facilitate internationalization, Carlos Rabaneda suggests that the Public Administration should implement initiatives to support exports, reduce bureaucracy and simplify export-related procedures. He also stresses the importance of providing information and advice on international markets through orientation and training programs.
Commitment to Nature
RocRoi is committed to sustainability and the preservation of the environment. This commitment is reflected in the recognition of two European Charters for Sustainable Tourism, the Biosphere Certificate and the creation of a Bureau Veritas Certificate specific to the outdoor activities sector.
Internally, RocRoi prioritizes environmentally friendly practices, such as active recycling and the use of renewable energy sources to reduce the ecological footprint. Externally, the company works to raise its customers’ awareness of the importance of preserving the environment. Through educational campaigns, RocRoi sensitizes participants to the fragility of natural ecosystems and promotes care for the environment during activities.

At RocRoi we have come a long way since its founding, consolidating our position as a leading company in the outdoor sports experiences sector. With a clear vision of the future, our commitment to quality, safety and sustainability ensures that we will continue to offer unforgettable experiences while contributing to the preservation of the environment.
